Associate Manager, Growth Marketing Analytics

1w1 week ago

Gap Inc.

San Francisco, US · Full-time · $120,000 – $160,000

About this role

As Associate Manager, Growth Marketing Analytics, you’ll help shape how Old Navy grows by transforming customer and performance learnings into clear, actionable growth strategies. You’ll partner across marketing, media, CRM, and analytics teams to collect insights, connect data, and drive measurable, sustainable growth. The ideal candidate combines expertise in marketing analytics, consumer insights, and growth strategy within retail or e-commerce.

You’ll analyze marketing performance across paid, CRM, loyalty, and digital channels to uncover growth insights and optimization opportunities. Develop insight-led, data-driven growth strategies across the customer journey to improve acquisition, retention, engagement, and lifetime value. Build dashboards and measurement frameworks that turn data into actionable insights.

Partner on A/B testing, experimentation, and attribution strategies to refine targeting, messaging, and channel mix. Leverage customer insights, segmentation, and predictive analytics to shape personalization strategies that improve ROI. Collaborate with data science and engineering teams to enhance data collection and analytics capabilities.

Stay current on industry trends, competitors, and emerging technologies to identify opportunities for marketing efficiency and effectiveness. Work in a fast-paced, results-driven environment with multiple priorities. Drive growth initiatives through strong business acumen and strategic thinking.

Requirements

3-5 years of experience in growth marketing, marketing strategy, or analytics within retail, fashion, or e-commerce
Strong proficiency in data analysis tools such as SQL, Adobe Analytics, Tableau, or other BI platforms
Experience with marketing attribution models, A/B testing, and performance measurement frameworks
Solid understanding of paid media, CRM, email, and digital marketing channels
Highly analytical mindset with the ability to translate data into actionable business insights
Excellent communication skills, with the ability to present findings to both technical and non-technical stakeholders
Proven ability to build strong cross-functional relationships and influence decisions through collaboration, data, and strategic insight

Responsibilities

Analyze marketing performance across paid, CRM, loyalty, and digital channels to uncover growth insights and optimization opportunities
Develop insight-led, data-driven growth strategies across the customer journey to improve acquisition, retention, engagement, and lifetime value
Build dashboards and measurement frameworks that turn data into actionable insights and improve marketing effectiveness
Partner on A/B testing, experimentation, and attribution strategies to refine targeting, messaging, and channel mix
Leverage customer insights, segmentation, and predictive analytics to shape personalization strategies to improve ROI
Stay current on industry trends, competitors, and emerging technologies to identify opportunities to drive marketing efficiency and effectiveness
Collaborate with data science and engineering teams to enhance data collection and analytics capabilities