Growth Organization Intern - Lifecycle Marketing

1w1 week ago

Docusign

San Francisco, US · Internship · $52,000 – $66,000

About this role

Docusign brings agreements to life, serving over 1.5 million customers in 180 countries with intelligent agreement management. As a Growth Organization Intern - Lifecycle Marketing, you will contribute to vision, strategy, and execution of key initiatives focused on building a comprehensive content inventory and an AI-powered 90-day A/B testing roadmap.

You will audit and inventory lifecycle content like email, push, and in-app messages into structured spreadsheets, capturing details such as journey, audience, touchpoint, theme, value prop, CTA, length, last updated, and non-PII performance. Build a message matrix by lifecycle stage including welcome, activation, expansion, and win-back, highlighting gaps and redundancies.

Collaborate cross-functionally with Marketing Operations, Lifecycle Marketing, Regional Marketing, Growth Marketing, CRM/ESP owners, Analytics, Brand, Legal, Customer Success, and Product Marketing. Define a simple scoring model (reach x impact x confidence / effort) to rank test opportunities and facilitate alignment sessions. This is an individual contributor role reporting to the VP, Growth Development & Operations.

Partner with teams to apply voice guardrails, compliance, and use approved AI tools for drafting test variants like subject lines and CTAs. Create test banks and draft measurement plans with 30/60/90-day calendars to stage tests in ESPs. Deliver scalable, on-brand solutions that streamline testing and improve customer engagement across lifecycle touchpoints.

Work in a hybrid designation, dividing time between in-office and remote with minimum 2 days per week in-office access required. Engage with experienced Growth Marketing members and stakeholders to accelerate creative development. Gain hands-on experience in prioritized A/B testing roadmaps.

Requirements

Currently pursuing a Bachelor’s degree in Marketing, Business, Communications, or a related field
Expected graduation in December 2026 or May/June 2027
Analytical and problem-solving skills
Familiarity with lifecycle marketing stages (welcome, activation, expansion, win-back)
Ability to organize content inventories in spreadsheets
Understanding of A/B testing prioritization and scoring models
Comfort with cross-functional collaboration in marketing environments

Responsibilities

Assist in preparing presentations, project readouts, and handoff materials for stakeholders
Audit and inventory lifecycle content (email, push, in-app) into a structured spreadsheet (journey, audience, touchpoint, theme, value prop, CTA, length, last updated, non-PII performance snapshot)
Build a message matrix by lifecycle stage (welcome, activation, expansion, win-back), highlighting gaps and redundancies
Collaborate cross-functionally with Marketing Operations, Lifecycle Marketing, Regional Marketing, Growth Marketing, CRM/ESP owners, and Analytics to deliver a prioritized A/B testing roadmap
Define and apply a simple scoring model (reach x impact x confidence / effort) to rank test opportunities; facilitate a 45-minute working session to align on priorities
Partner with Brand and Legal to apply voice guardrails and compliance requirements to planned tests
Use approved AI tools to draft 8–10 example variants for the top 3 planned tests (subject lines, CTAs, short copy blocks), ensuring human review and edits prior to handoff
Draft a measurement plan and 30/60/90-day test calendar; coordinate with CRM owners to stage at least two tests in the ESP or deliver ready-to-launch assets

Benefits

Hybrid work: divide time between in-office and remote (minimum 2 days per week in-office)
Access to office location with weekly in-office expectation
Collaborate with experienced Growth Marketing team and VP, Growth Development & Operations
Work on innovative AI-powered testing roadmaps and scalable solutions