Product Marketing Manager

1w1 week ago

Kiddom

San Francisco, US · Full-time · $150,000 – $200,000

About this role

Kiddom is a groundbreaking educational platform that promotes student equity and growth by uniting high-quality instructional materials with dynamic digital learning. Through unparalleled curriculum management, it empowers schools and districts to tailor experiences to local needs. Kiddom layers curriculum with data insights for continuous improvement of instructional decisions.

As Product Marketing Manager, position Kiddom’s solutions in the market, craft differentiated messaging, and enable go-to-market teams to win. This role sits at the intersection of product, sales, and marketing, translating complex curriculum and AI-driven features into compelling stories for educators and district leaders.

Partner closely with Product to understand roadmaps and develop value propositions. Work with Supply Chain, Design, Product, Brand, and contractors on marketing materials focused on adoptions. Collaborate with Brand, Lifecycle, and Content teams for consistent narratives across channels.

Conduct market research, competitive analysis, and educator interviews to inform positioning. Measure impact of initiatives to improve engagement and conversion. Support the mission by ensuring every touchpoint communicates Kiddom’s value with clarity and impact.

Requirements

5–7 years of experience in product marketing, ideally within SaaS, edtech, or curriculum-focused organizations
Strong background in crafting positioning and messaging that resonates with multiple buyer personas like teachers, curriculum leaders, and administrators
Experience leading go-to-market strategies for product launches, including collaboration with sales and product teams
Proven ability to create effective sales enablement tools that support adoption and revenue growth
Strong storytelling skills to translate technical or academic concepts into clear, value-driven narratives
Familiarity with K–12 education, curriculum adoption processes, and district-level decision-making cycles
Analytical mindset with experience leveraging data and research to inform strategy
Proficiency with tools such as HubSpot, Salesforce, and Google Analytics

Responsibilities

Own positioning and messaging for Kiddom’s curriculum and AI-powered platform, ensuring differentiation in the K–12 edtech market
Partner closely with Product to understand roadmaps and translate new features into educator- and district-friendly value propositions
Develop go-to-market strategies for product launches, aligning with curriculum adoption cycles and district procurement timelines
Work with Supply Chain, Design, Product, Brand, and 3rd-party contractors to develop physical and digital marketing materials focused on adoptions
Create and maintain sales enablement materials like decks, one-pagers, FAQs, and battlecards for GTM teams
Collaborate with Brand, Lifecycle, and Content Marketing teams to ensure consistent product narratives across campaigns
Conduct market research, competitive analysis, and educator interviews to inform positioning and differentiation
Measure and analyze impact of product marketing initiatives, iterating to improve engagement and conversion