Director, Growth Marketing

1w1 week ago

Planet Labs Inc.

San Francisco, US · Full-time · $205,800 – $257,200

About this role

Planet designs, builds, and operates the largest constellation of imaging satellites in history. This constellation delivers an unprecedented dataset of empirical information via a revolutionary cloud-based platform to commercial, environmental, and humanitarian sectors. We seek an experienced Director of Growth Marketing to lead the worldwide function.

This role reports to the Head of Revenue Marketing and manages Growth and Operations teams. Responsibilities include building, managing, and optimizing demand generation, digital marketing, and marketing operations. Focus on end-to-end demand generation strategy to generate pipeline for global revenue targets.

Collaborate with global leaders, especially in Sales, to drive efficiency and unlock opportunities in Defense & Intelligence, Civil Government, and Commercial sectors. The office features an inspiring mix of experts from hardware design, manufacturing, data processing, and software engineering. Planet maintains a people-centric approach toward culture and community.

Join a global company with employees working remotely worldwide and offices in San Francisco, Washington DC, Germany, Austria, Slovenia, and The Netherlands. Advance Planet's mission by leveraging geospatial analytics and the Space Economy to make change visible, accessible, and actionable. This full-time hybrid role requires 3 days per week in the San Francisco office.

Requirements

Proven experience leading worldwide growth marketing functions and managing Growth and Operations teams
Expertise in end-to-end demand generation strategy and execution for global revenue targets
Strong background in digital marketing channels including SEM, paid social, SEO, display/programmatic
Track record developing data-driven multi-channel strategies focused on high-priority sectors like D&I and Civil Government
Experience building and scaling ABM programs leveraging intent data and personalization
Ability to drive integrated campaigns with webinars, sponsorships, and account targeting
Strategic skills in aligning marketing with sales for pipeline generation and efficiency

Responsibilities

Develop and execute a comprehensive, data-driven, multi-channel digital growth strategy to drive qualified opportunities and pipeline within the Target Account List
Directly own pipeline and revenue targets, aligning marketing plans, digital channel strategies, and analytics with strategic growth objectives
Lead a culture of continuous A/B testing and experimentation across all digital touchpoints to maximize conversion rates
Directly manage and continuously optimize core digital demand generation channels, including SEM, paid social, SEO, display/programmatic, and website/landing page conversions
Design and execute complex, integrated digital campaigns including webinars and sponsorships that leverage first and third-party data
Build and scale outbound and digital Account-Based Marketing (ABM) frameworks aligned with Sales objectives using intent data and personalization
Collaborate with Sales and global leaders to promote cross-collaboration and nurture top accounts in key sectors

Benefits

People-centric culture that iterates to put team members first
Inspiring mix of experts from hardware design, manufacturing, data processing, and software engineering
Global collaboration across offices in San Francisco, Washington DC, Germany, Austria, Slovenia, and The Netherlands
Hybrid work requiring 3 days per week in San Francisco office