Content Marketing Lead

1w1 week ago

Bland.ai

San Francisco, US · Full-time · $160,000 – $220,000

About this role

Bland AI is a Series B startup that raised $65 million from Emergence Capital, Y Combinator, and PayPal/Twilio founders. We build AI voice agents handling real phone calls for companies like Samsara, Gallup, TripAdvisor, Snapchat, and Signant Health. We're hiring a creative, AI-savvy Content Marketing Lead to develop content strategies driving awareness and adoption.

You'll create high-impact, multi-media content targeting buyer personas and developers, including blog posts, social content, technical guides, and videos. Manage email campaigns like lifecycle emails, newsletters, and customer communications. Own video strategy with customer stories, demos, and brand videos while using AI to enhance efficiency with taste and warmth.

Join a tight-knit team with big ambitions in a high-ownership, in-person role at our gorgeous Jackson Square office. Thrive if you want to own projects, meet high standards, and see your work impact the company. Be part of building better AI customer experiences.

Ambition matters most: fast learners with resourcefulness are welcome, even without perfect experience. Prove your intangibles and grow with the company. Deliver on promises in an environment matching your growth to ours.

Requirements

Independent Operator: take a goal, design a plan, and execute with minimal oversight
Creative, Fast Learner: spot opportunities and figure out new skills fast
Resourceful: improvise, learn, and push through obstacles
Mission-Aligned: care about building better, more human customer experiences with AI
Organized & Detail-Oriented: keep yourself on track and deliver what you promise
Track Record of Growth: grown a social media account, newsletter, website, or project to a meaningful audience
Hands-On Experience: built or managed websites, made content, or run campaigns

Responsibilities

Develop and execute a multi-format content marketing strategy to increase awareness and adoption
Create engaging and educational content including blog posts, social posts, and long-form technical guides
Manage email marketing campaigns including lifecycle marketing emails, product newsletters, and customer communications
Own video strategy and produce high-quality video content such as customer stories, technical demos, product highlights, and brand videos
Distribute content across multiple channels to target audiences including buyer personas and developer community
Use AI to enhance productivity while retaining taste and human warmth