Demand Generation Manager

1w1 week ago

Pump

San Francisco, US · Full-time · $80,000 – $130,000

About this role

Pump.co is building smarter, more accessible ways for companies to optimize their cloud costs. We're seeking a Demand Generation Manager to own the execution of scalable, full-funnel marketing campaigns across paid and organic channels. This role suits someone who loves performance marketing and the art and science of acquisition in a fast-moving startup.

Plan, launch, and manage high-performing paid media campaigns across Google, Meta, LinkedIn, and other platforms. Own and optimize SEO strategy, including technical improvements, content targeting, and backlink growth. Drive qualified traffic to landing pages with a focus on conversions and pipeline impact.

Build and manage testing frameworks like A/B tests and bidding strategies. Collaborate with sales, content, and design teams to create compelling landing pages and ad creatives. Monitor performance daily, manage a $100K monthly budget, and report on CAC, CPL, ROAS, and pipeline contribution.

Work 5 days a week in office amid a fast-paced, collaborative environment. Maintain rhythms of reporting, learning, iterating, and researching competitors and trends. Join early as a marketing team member with opportunities for scalable growth and impact.

Requirements

3–5 years of experience in demand generation, growth marketing, or performance marketing
Managed an annual budget of at least $1M or a monthly budget of $50K
Know how to run and optimize campaigns across Google Ads, Meta Ads, LinkedIn Ads, etc.
Familiar with SEO best practices and tools like Ahrefs, SEMrush, Screaming Frog, etc.
Comfortable owning both strategy and hands-on execution
Love working with numbers and know Google Analytics, GA4, and attribution tools
Highly organized and love optimizing for efficiency and outcomes
Thrive in a fast-paced, highly collaborative environment

Responsibilities

Plan, launch, and manage high-performing paid media campaigns across Google, Meta, LinkedIn, and other platforms
Own and optimize SEO strategy including technical improvements, content targeting, and backlink growth
Drive qualified traffic to key landing pages with focus on conversions and pipeline impact
Build and manage testing frameworks including A/B tests, copy/creative experiments, and bidding strategies
Collaborate with sales, content, and design teams to build compelling landing pages, ad creatives, and funnel assets
Monitor campaign performance daily and report on key metrics like CAC, CPL, ROAS, and pipeline contribution
Manage a monthly paid budget starting at $100K/month with focus on ROI and scalable growth
Research competitors and stay up to date on industry benchmarks and trends