Senior Demand Generation Manager

1w1 week ago

Fieldguide

San Francisco, US · Full-time · $165,000 – $215,000

About this role

Fieldguide builds software automating assurance and audit work in cybersecurity, privacy, and ESG to enable trust between businesses. We’re a remote-first company based in San Francisco, backed by top investors like Bessemer Venture Partners and Y Combinator. The Senior Demand Generation Manager will own and optimize the buyer journey across key practice areas.

You’ll lead planning and execution of lifecycle campaigns, including email, social, webinars, and third-party sponsorships, to educate, engage, and convert target audiences. As connective tissue between Content, Product Marketing, ABM, and Field Marketing, ensure the right message reaches the right audience at the right time through effective channels.

Fieldguide values diversity in backgrounds and experiences, building an inclusive, driven, humble, and supportive team. We seek teammates strong in aptitudes who care deeply about supporting each other's growth. Join as an early-stage startup employee to shape the future of business trust.

Eliminate up to 50% of audit practitioners’ work for better work-life balance while sharing values for great culture and product. This role offers opportunity to build tailored marketing journeys and integrated campaigns aligned to company goals.

Requirements

4–7 years of experience in B2B SaaS marketing, with a focus in lifecycle, integrated, or demand generation marketing
Experience mapping buyer journeys and personas in B2B SaaS environments
Hands-on expertise building and optimizing email nurture programs
Proven track record managing end-to-end webinar programs for lead generation
Experience developing social media strategies for B2B thought leadership
Strong skills in website optimization, landing pages, and gated content
Ability to collaborate across marketing teams for integrated campaigns

Responsibilities

Develop persona-based journeys: define and implement tailored marketing journeys by practice area and persona, aligned to buyer needs and funnel stages
Own email nurture and lifecycle campaigns: build and optimize segmented email nurture programs and lifecycle campaigns with personalized messaging
Manage the end-to-end webinar program: own webinar strategy, promotion, logistics, and post-event follow-up to maximize lead generation and engagement
Activate social campaigns: work with the Content Manager to develop channel-specific social strategies that drive awareness, engagement, and thought leadership
Optimize website conversion: lead the strategic approach to converting website traffic into qualified leads and evolve gated content strategy
Support integrated campaigns: collaborate with ABM, Field Marketing, and Product Marketing to deliver multi-channel campaigns aligned to sales priorities
Leverage third-party sponsorships: manage relationships and activations with vendors like eblasts, sponsored webinars, and content syndication