Senior Growth Marketing Specialist

1w1 week ago

MaintainX

Toronto, CA · Full-time · C$120,000 – C$160,000

About this role

MaintainX is the world's leading Asset and Work Intelligence platform for industrial and frontline environments. It powers operational excellence for 13,000+ businesses including Duracell, Univar Solutions, Titan America, McDonald's, Brenntag, Cintas, Xylem, and Shell. We recently completed a $150 million Series D funding round, totaling $254 million at $2.5 billion valuation.

We’re looking for a Senior Growth Marketing Specialist to support and execute experimental marketing initiatives, create and run tests, discover new channels, manage test budgets, and scale what works. This role focuses on non-search growth channels like paid social, sponsorships, ABM, content syndication, and direct mail. Paid search ownership sits with other team members.

You’ll be a key part of our Growth Marketing team, building and refining the experimentation engine for customer acquisition. Partner cross-functionally with Creative, Sales, and Product Marketing to concept and ship experiments aligned to value propositions. Use AI tools for creative testing, automation, and optimization while balancing with human judgment.

Analyze quantitative and qualitative data to identify high-impact experiments and inform decisions on scaling or pivoting. Synthesize results into clear narratives for stakeholders with recommendations to scale, stop, or iterate. Contribute to scalable testing frameworks, documentation, and processes for rapid experimentation.

Requirements

2–3 years of experience in growth marketing or performance marketing, ideally in B2B SaaS; experience managing large ($500K-$1M+) performance marketing budgets
Hands-on experience managing performance campaigns and budgets across channels such as paid social, programmatic, content syndication, or other demand-focused tactics
Track record of managing experiments or testing programs, with ability to structure clean tests, measure impact, and make clear recommendations
Analytical mindset with experience using quantitative and qualitative data to drive decisions and tell compelling performance stories
Entrepreneurial, self-motivated, and comfortable with ambiguity—strong bias for action and energized by finding new growth opportunities
Excellent project management skills with ability to keep multiple tests and campaigns on track and on time
4-year undergraduate degree (a quantitative field is a plus but not required)

Responsibilities

Manage a growing channel testing budget, optimizing performance, improving efficiency, and driving growth—taking ownership of 1-2 channels when ready
Develop and execute digital and offline channel experimentation roadmap, focusing on non-search channels like paid social, sponsorships, ABM motions, content syndication, and direct mail
Use AI tools to support creative testing, automation, and campaign optimization—balancing automation with human judgment
Analyze quantitative and qualitative data to identify high-impact experiments and inform where to double down or pivot
Partner cross-functionally with Creative, Sales, and Product Marketing to concept and ship effective experiments
Synthesize and communicate experimental results and insights to stakeholders with clear narratives and recommendations
Build scalable testing frameworks, documentation, and processes that enable rapid experimentation and institutional learning