Senior Growth Marketing Manager (Mid-Market & Enterprise Advertisers)

1w1 week ago

Nextdoor

San Francisco, US · Full-time · $143,000 – $200,000

About this role

As Senior Growth Marketing Manager (Mid-Market & Enterprise Advertisers), you’ll lead the strategy and execution to convert mid-market and enterprise prospects into high-value, long-term advertisers. You will design and own a full-funnel growth engine across multiple paid channels and lifecycle programs. Build and scale a high-impact demand and lifecycle marketing function from the ground up.

Partner closely with Sales, Product Marketing, Revenue Operations, and Analytics to define ideal customer profiles. Generate high-quality pipeline and systematically improve conversion and retention of advertisers. Design multi-channel demand generation programs across LinkedIn, Meta, Google, Reddit, and emerging channels.

Nextdoor offers a warm and inclusive work environment that embraces a hybrid employment model. This blends an in-office presence and work-from-home experience for valued employees. Build in-person relationships with team members and contribute to company culture.

Embrace the challenge of fast-paced growth and satisfaction of seeing programs drive visible revenue impact. Take pride in building a best-in-class B2B growth motion. Run rigorous experimentation to continuously improve results.

Requirements

10+ years of experience in B2B growth, demand generation, or performance marketing
Strong track record of driving pipeline and revenue for mid-market and enterprise customers
Deep hands-on experience running multi-channel paid demand generation programs
Experience building scalable performance engines with audience, offer, and budget strategies
Proficiency in lifecycle marketing including onboarding, nurturing, and expansion
Expertise in measurement frameworks for ROAS, CPA, and pipeline impact
Strong skills in A/B testing and optimization across creative, audiences, and bidding

Responsibilities

Own the end-to-end growth marketing strategy to convert mid-market and enterprise advertisers into paying customers from top-of-funnel to expansion
Design, launch, and optimize multi-channel demand generation programs across LinkedIn, Meta, Google, Reddit, and other digital platforms
Build a scalable performance engine including campaign architecture, audience strategy, offer testing, landing pages, and budget allocation
Partner closely with Sales and Revenue Operations to define segmentation, lead scoring, and routing for high-intent leads
Create and own a lifecycle marketing strategy including onboarding, nurturing, activation, expansion, and win-back programs
Set up measurement and reporting frameworks tracking lead generation, ad accounts, paying accounts, ROAS, and CPA
Run a rigorous experimentation roadmap with A/B tests on creative, audiences, offers, bidding, and lifecycle journeys
Partner with Product Marketing and Content to develop narratives, messaging, and assets for decision-makers

Benefits

Hybrid employment model blending in-office presence and work-from-home experience
Warm and inclusive work environment
Opportunity to build in-person relationships and contribute to company culture