Email & Lifecycle Marketing Intern

1w1 week ago

KQED

San Francisco, US · Internship · $38,000 – $38,000

About this role

The Email & Lifecycle Marketing intern joins the Audience Development team to extend KQED’s public media mission into audience-facing digital touchpoints, primarily email and owned channels like KQED.org and 88.5FM. This role executes strategic campaigns and builds audience-first experiences across newsletters and emails. It supports day-to-day lifecycle marketing needs.

Daily tasks include sourcing digital assets, writing copy, building emails, and scheduling sends. Interns track and analyze email performance data against KPIs, sharing findings with stakeholders. They also support owned channels like Google Grants, house ads, and radio cross-promotions.

The intern collaborates closely with the Audience Development Email Marketing Strategist, Marketing Manager, and teams in Content, Membership, Product, IT, and Creative. Work is hybrid between KQED's newly renovated headquarters and remote. KQED centers human dignity, equity, and belonging in its culture.

KQED serves Northern California with community-supported public media, fostering informed decisions, dialogue, arts access, education, and exploration. The organization values contributions from marginalized communities including Black, Indigenous, people of color, people with disabilities, and LGBTQIA+ people. Interns help reflect the diverse Bay Area through inclusive storytelling.

Requirements

Familiarity with email marketing platforms and building emails
Experience tracking and analyzing performance data with KPIs
Knowledge of digital advertising channels like Google Ads
Copywriting skills for emails, newsletters, and promotions
Understanding of lead-generation tactics and A/B testing
Interest in audience development and lifecycle marketing
Comfort with digital assets sourcing and scheduling tools

Responsibilities

Support newsletter and email development by sourcing digital assets, writing copy, building the email, and scheduling
Track, analyze, and measure email performance data against KPIs and share findings with newsletter stakeholders
Support execution and reporting on KQED’s owned and earned digital channels including Google Grants via Google Ads, house ads on KQED.org, and copywriting radio cross-promotions
Manage inventory and support operations for the KQED Merchandise Kiosk and Photobooth
Support optimizing KQED’s email lead-generation tactics across the website and social media platforms
Brainstorm ideas for enhancing sign-up experience and help implement A/B testing with various campaigns
Help execute strategic campaigns across email and lifecycle marketing