Director, Organic Growth Marketing

1w1 week ago

LendingClub

San Francisco, US · Full-time · $198,000 – $230,000

About this role

LendingClub Corporation (NYSE: LC) is the parent company of LendingClub Bank, having helped nearly 5 million members secure over $90 billion in loans. We're seeking a strategic, data-driven Director of Organic Growth to lead non-paid acquisition and engagement efforts across SEO, AEO, organic social, web CRO, community, and app store optimization. You will own strategy, execution, and optimization to drive customer acquisition and revenue growth.

Lead SEO and AEO strategy while managing external agencies and internal teams for best-in-class execution. Own a portfolio of organic channels including organic social, website CRO, and community management. Drive technical SEO initiatives like site architecture, Core Web Vitals, and page speed improvements.

Develop experimentation roadmaps to test content formats, search strategies, and optimizations that expand reach and conversion. Partner with Product, Engineering, Finance, Analytics, Brand, Product Marketing, and Creative teams. Ensure alignment on messaging, targeting, and funnel optimization across owned surfaces.

Build bottom-up forecasts and performance scenarios for organic channels. Stay ahead of trends in search, social, on-site optimization, app ecosystems, and consumer behavior. Identify new growth opportunities to fuel efficient customer acquisition and cross-sell initiatives.

Requirements

10+ years of experience in organic growth, web marketing, SEO, AEO, social, CRO, and ASO -- preferably within consumer financial services or digital products
Bachelor’s degree or higher in a related field; or equivalent work experience
Strong expertise in technical SEO, AEO, content strategy, link building, and CRO
Deep understanding of organic growth metrics (traffic quality, CVR, activation, engagement, LTV) and measurement methodologies (incrementality, cohort analysis, attribution models)
Experience with marketing automation tools, web personalization, A/B testing, and conversion rate optimization
Strong analytical acumen and comfort partnering with data science, finance, and analytics teams

Responsibilities

Lead SEO and AEO strategy and execution, driving organic growth and optimizing LendingClub’s digital presence
Manage external agencies and internal strategists, including SEO and AEO partners, ensuring best-in-class strategy and execution
Own and optimize a portfolio of key organic growth channels, including SEO, AEO, organic social, website CRO, and community management
Lead technical SEO initiatives, including site architecture, crawlability, indexation, schema markup, Core Web Vitals, and page speed improvements
Develop and execute a robust experimentation roadmap to test new content formats, on-site and in-app optimizations, search strategies, and audience approaches
Partner with Product and Engineering to guide the roadmap for website performance, landing page creation, experimentation frameworks, and discoverability enhancements
Collaborate cross-functionally with Brand, Product Marketing, Analytics, and Creative to ensure alignment on messaging, targeting, and funnel optimization
Stay ahead of trends in search, social platforms, on-site optimization, app ecosystem changes, and consumer behavior to identify new growth opportunities