Senior Lifecycle Marketing Manager

1w1 week ago

MaintainX

Toronto, CA · Full-time · C$145,000 – C$205,000

About this role

MaintainX is the world's leading Asset and Work Intelligence platform for industrial and frontline environments. It powers operational excellence for 13,000+ businesses like Duracell, McDonald's, and Shell. We’re hiring a Senior Lifecycle Marketing Manager to drive growth across the customer journey.

You will own strategy and execution of behavior-based lifecycle programs across email, in-app messaging, and web chat. This includes converting leads into opportunities, accelerating onboarding, improving adoption, and driving expansion. Partner closely with Sales, Product Marketing, Product, and RevOps.

The role reports to the Director of Customer Growth Marketing and is based out of hubs in Montréal, Toronto, Miami, San Francisco, or Raleigh. Align with Sales and RevOps on routing, thresholds, SLAs, and handoffs. Leverage AI to accelerate personalization, testing, and automation.

We recently completed a $150 million Series D, valuing us at $2.5 billion. Thrive in demanding environments with outsized impact at speed. Own lifecycle experimentation, segmentation, and performance reporting to iterate based on results.

Requirements

5–7+ years in Lifecycle/CRM/Growth marketing in B2B SaaS
Proven ownership of both pre-sales conversion (trial-to-paid and/or lead→opp) and post-sales onboarding/adoption/retention programs
Thrived in demanding environments with outsized impact and experienced great execution at speed
Strong experimentation and analytics skills; comfortable working with data to build trigger-based journeys
Hands-on operator in marketing automation and lifecycle tools—HubSpot required; experience with in-app tools (Pendo, Intercom) and web chat a strong plus
Comfortable with BI and reporting tools such as Looker, Tableau, or Google Data Studio; Salesforce experience preferred
Daily user of AI tools (ChatGPT, Claude, Gemini, etc.)
Experience applying AI to creative generation, data analysis, or workflow automation with strong prompting skills and QA of outputs

Responsibilities

Own the end-to-end lifecycle journey for both PLG and Sales-Assisted motions
Improve time-to-value, increase trial-to-paid, and drive PQL/MQL to opportunity with clear handoffs to Sales
Accelerate onboarding, activation, adoption, retention, and expansion through usage- and maturity-based journeys
Own core programs including MQL nurture, PQL nurture, trial conversion, onboarding/activation, re-engagement, and expansion
Define and manage lifecycle segmentation based on user behavior, personas, and stage in the funnel
Support launches and campaigns with coordinated email, in-app, and web chat journeys
Own lifecycle experimentation including A/B and multivariate testing on messaging, timing, offers, and channel mix
Own performance reporting for lifecycle campaigns and communicate learnings to iterate