Paid Social Analyst - Growth Marketing

1w1 week ago

Rippling

New York City, US · Full-time · $115,000 – $143,000

About this role

Rippling gives businesses one place to run HR, IT, and Finance, unifying workforce systems like payroll, expenses, benefits, and computers. Scaling to $1B ARR means scaling paid social marketing initiatives. You’ll oversee paid social channels, starting with Meta, managing a multi-million dollar budget.

The growth team maximizes revenue by driving sales demos through marketing experiments across channels, rapidly scaling winners. You’ll own end-to-end performance, optimizing campaigns, running experiments, and exploring creative ways to inflect growth. Use data to balance cost, growth, and efficiency while developing channel strategies.

This highly cross-functional role partners with go-to-market, marketing operations, demand generation, and analytics teams. Operate in a fast-paced environment with a world-class team at Rippling, based in San Francisco. Hamid from Kleiner Perkins notes Rippling’s growth is in the 1% of the 1%.

This apprenticeship opportunity suits a go-getter hungry to learn, even without being a performance marketing expert. Diligently optimize channels while building experimentation roadmaps grounded in hypotheses. Expand to new channels as you develop a winning playbook.

Requirements

Self-starter eager to operate in a fast-paced environment
Analytical mindset for data-driven optimization
Ability to run marketing experiments and scale high-performers
Understanding of paid social channel dynamics like Meta
Comfort with multi-million dollar budget management
Cross-functional collaboration skills
Hypotheses-driven approach to test and learn
Interest in growth marketing for B2B SaaS

Responsibilities

Manage budget efficiently, hitting or exceeding targets by continuously optimizing channel and campaign allocations on paid social platforms
Develop channel strategy by understanding products, buyer pain points, and channel dynamics, building experimentation roadmaps grounded in sound hypotheses
Test and learn to scale what works across paid social channels
Use data to optimize budgets and bids for each campaign, balancing cost, growth, and efficiency
Improve campaign efficiency by concepting resonant creative and graphics, enhancing qualification processes and lead gen flow
Test novel technological innovations for paid social performance
Collaborate with marketers across the business to build and iterate on campaigns for channel and segment goals
Partner closely with growth stakeholders to drive revenue efficiently

Benefits

Join Rippling, named one of America's best startup employers by Forbes
Work at a company that raised $1.4B+ from top investors like Kleiner Perkins, Sequoia
Apprenticeship with world-class growth team driving 1% of 1% growth
Official communication only from @Rippling.com addresses for candidate safety